This course delves into the synergies between advertising, marketing, and PR, and how businesses leverage expertise in these areas to promote their products and services to achieve business goals. By navigating each subdiscipline, we will review the interplay in how marketing provides the strategic foundation that guides advertising and public relations campaigns, while advertising drives consumer engagement, and public relations contributes to a positive brand image. Students will learn how the creative and persuasive messages of advertising are effective when they are developed with a holistic marketing plan in place that helps identify how to speak to consumers (with the right message, in the right place, at the right time). This course will introduce students to the concepts, analyses, and activities that comprise marketing management, and explore the various strategies used by companies to communicate with their customers. Course topics will cover various media outlets including traditional TV, print, and radio; digital channels such as social media, email, web, affiliate, SEO, PPC, and mobile; and content creation. Through real-world case studies and hands-on exercises developing cohesive and impactful advertising and marketing campaigns, students will develop the skills to navigate the intricate web of marketing communications.