This course will take a comprehensive look into the evolving role of marketing in collegiate sports. Students will explore the unique challenges and opportunities in marketing collegiate athletes, focusing on how individual athletes can build, manage, and monetize their personal brands. Covering critical topics such as digital marketing, athlete representation, NCAA regulations, and brand partnerships, students will gain the tools and insights to understand the business of athlete branding in today’s collegiate environment. Topics may include digital branding strategies, Name, Image, and Likeness (NIL) deals, and ethical considerations in athlete marketing. Through industry case studies and hands-on projects, students will learn practical skills to help them thrive in the field of sports marketing and management.