Experience an engaging and hands-on opportunity where students investigate all aspects of a real-life entrepreneurial venture, starting with opportunity recognition, idea generation, and innovation. Whether you're looking to start your own business or work in a leadership role in an established company, the knowledge and skills you'll gain in this course will be invaluable. Course topics may include persuasive communication, relationship building, overcoming change aversion, marketing and sales, negotiation, financial analysis, and legal structures. Students will also explore the 5 Ps of business: product, price, promotion, place, and people. Understanding these key elements is essential to develop a successful strategy and business plan. With the global economy constantly evolving, it is essential for entrepreneurs to understand how to navigate international markets and adapt to different cultures and business practices. Through the lens of their own business ideas, students will prepare an elevator pitch and a business one-pager, two essential tools for any entrepreneur looking to attract investors or customers.