Take a deep dive into the multifaceted world of sports leadership and explore the business side of sports, including product development, market expansion, and global sports initiatives – essential knowledge for roles in brand management, sports analytics, and program direction. Learn directly from experienced industry pros – from championship coaches to sports business executives – who are changing the game. Discover how the best teams are built, uncovering the secrets behind successful teams, innovative sports products, and global sports movements that shape the industry today.

Students will analyze leadership styles of legendary coaches, players, and executives to discover what makes great sports leaders tick and develop your own leadership style. Guest speakers from various sectors of the sports industry will share real-world insights and experiences, offering students a glimpse into potential career paths in both traditional and emerging sports markets. The course concludes with students developing their own sports leadership vision and strategy.

Whether you dream of coaching champions, running a pro team, or launching the next big sports brand, this course will give you the knowledge to make it happen.

Learning Outcomes

1. Evaluate and apply different leadership styles in sports contexts and articulate a personal leadership philosophy
2. Develop strategies for effective team building, conflict resolution, and performance optimization in athletic organizations
3. Analyze the business fundamentals of sports products, including market analysis, product development, and global distribution
4. Design solutions for expanding sports access and participation in underserved markets
5. Apply principles of emotional intelligence and cultural awareness in managing diverse sports organizations