Summer 2025 Application is Now Open! Apply Today!
The European sports industry exemplifies the unstoppable growth that continues to contribute significantly to the economy, entertainment, and social integration around the world. Learn frojm top Real Madrid business leaders first-hand to understand the secret behind this incredible success.
Course Description
Throughout the course, students will be able to understand the need for professionalization in the industry and the financial contribution to stimulate economic growth, create jobs, and boost tourism, playing sports a vital component of many countries' economic strategies. The program will focus on European Sports with special attention to Football Clubs, Leagues and Federation, a sector that generates billions of dollars in revenue coming from various streams such as ticket sales, merchandise, broadcasting rights, and sponsorships. The sports industry also plays a crucial role in fostering a sense of community with such examples like Real Madrid CF and its connection with fans and the City of Madrid. Students will also have the opportunity to understand the importance of sporting events, how those events are managed, and visit several sports facilities including Santiago Bernabéu Stadium, Metropolitano Atlético Madrid Stadium, Wizink Center Arena, and other facilities in the city.
Admissions Criteria
Completed Summer Discovery application
Program Outcomes
Disclaimer
Information subject to change as program updates come in for 2025!
Summer Discovery Certificate of Completion
After successfully finishing this course, you will be awarded a certification completion for your accomplishment.
*This is a preview, not what you will receive