This course delves into the synergies between advertising and marketing to provide students with a solid foundation in the principles and practices of marketing in modern society and business enterprises. This course will introduce students to the concepts, analyses, and activities that comprise marketing management, and explore the various strategies used by companies to communicate with their customers. Coursework will cover a wide range of topics, from understanding consumer behavior to developing effective marketing strategies. Explore essential concepts such as segmentation, marketing research, product management, pricing, promotion, sales force management, and competitive analysis. Learn how the creative and persuasive messages of advertising are effective when they are developed with a holistic marketing plan in place that helps identify how to speak to consumers (with the right message, in the right place, at the right time). Through case studies, practical exercises, and real-world applications, students will gain the skills and foundational knowledge needed to understand marketing related fields and develop the skills to navigate the intricate web of marketing communications.