Summer 2025 Application is Now Open! Apply Today!
Whether it’s on the screen, on the stage or on the field, In the Business of Entertainment, Media, and Sports Academy at UCLA Anderson School of Management, students will gain exclusive access to industry leaders and apply their knowledge in interactive discussions while building their skills in business frameworks including finance, marketing, strategy, economics, business ethics, and leadership.
Course Description
Additionally, students will explore the factors driving change in these industries and learn the nuts and bolts of the companies that make billions of dollars entertaining people around the world. Through executive guest speaker events - in 2023 students met the creators of Barbie! - to in-class exercises and group discussions around topics like Artificial Intelligence, students will learn about multiple facets of Entertainment, Media, and Sports. Students will examine the behind-the-scenes work and business principles that drive these industries, and be enlightened to various career paths and fields of study that they may want to explore. Topics include corporate partnerships, talent representation, sports business, marketing, college athletics, NIL deals, music festivals and touring, film and television production, live event production, emerging technology, digital and social media, and more.
Admissions Criteria
Program Outcomes
Disclaimer
Information subject to change as program updates come in for 2025!
Summer Discovery Certificate of Completion
After successfully finishing this course, you will be awarded a certification completion for your accomplishment.
*This is a preview, not what you will receive