This course will examine relevant strategies and issues in the industry, covering a variety of topics including marketing techniques, consumer behavior, intercollegiate athletics as a uniquely American phenomenon, income and earnings of athletes, and player safety. We will examine perspectives that range from the consumer to the participant with the goal of covering topics that include sport organization management, sport finances, stadium construction and administration, legal issues in sport, marketing and event management. Learn about the financial management that goes into an enormous entertainment venue or sports arena, like how to supervise, market, finance, schedule, and administer the venue, the events they host, and the sales and booking strategies. Students in this course will attend some mandatory out-of-class field trips. In the past, classes have had tours of the STAPLES Center, Rose Bowl, Dodger Stadium, and various UCLA Athletic facilities.