Summer 2025 Application is Now Open! Apply Today!
How can technology be leveraged to help companies create experiences that differentiate and give them a competitive edge over their peers? Get a leg up with first-hand experience and practice your skills creating content in visual and textual formats, writing creative briefs and advertising copy.
Course Description
Digital business is the creation of new designs by blurring the physical and digital world, and it is key for business leaders to understand the ins and outs of digital business and digital marketing to maintain their competitive edge. In this academy, students will explore the world of digital business through two facets: digital business models and digital marketing. They’ll learn about different digital business models and how clear communication is essential to sustain these businesses, examine business plans, and develop spreadsheets to analyze different formats of digital content. Students will learn about key digital marketing topics such as SEO, SEM, online ads, and social media marketing, understand how to position a business online, and how to attract customers that take action and buy a product or service.
Admissions Criteria
Completed Summer Discovery application
Program Outcomes
Disclaimer
Information subject to change as program updates come in for 2025!
Summer Discovery Certificate of Completion
After successfully finishing this course, you will be awarded a certification completion for your accomplishment.
*This is a preview, not what you will receive