Designed for aspiring fashion entrepreneurs, this course focuses on the powerful intersection of marketing and branding within the fashion industry. Students will explore the latest trends and innovations that are not only shaping fashion but also redefining brand identity. The curriculum emphasizes the importance of effective marketing strategies and brand storytelling, blending theoretical knowledge with practical projects that enhance brand visibility and consumer engagement. Guided by industry experts and real-world case studies of successful fashion brands, students will gain invaluable insights into creating a unique brand narrative that prioritizes creativity and innovation. By the end of the course, students will be well-equipped to build a compelling fashion brand that stands out in a competitive market, paving the way for impactful careers in the fashion industry.

Supplemental course fee of $195 to cover lab and materials costs.