This course unfolds a captivating gateway into the music industry, viewed through the prism of event management, production, and business operations. Students will embark on a journey to uncover the intricate planning and logistics behind concerts, festivals, and other live spectacles while acquiring vital business skills such as marketing, budgeting, and artist management. With wisdom imparted by local professionals, immersive projects, and field excursions to Austin’s renowned venues, students will cultivate a tangible understanding of the artistry and strategy required to flourish in the music realm. The course encourages flexibility, enabling instructors to incorporate their unique expertise while empowering students to explore the aspects of the industry that truly spark their interest.