Digital business is the creation of new designs by blurring the physical and digital world, and it is key for business leaders to understand the ins and outs of digital business and digital marketing to maintain their competitive edge. In this academy, students will explore the world of digital business through two facets: digital business models and digital marketing. They’ll learn about different digital business models and how clear communication is essential to sustain these businesses, examine business plans, and develop spreadsheets to analyze different formats of digital content. Students will learn about key digital marketing topics such as SEO, SEM, online ads, and social media marketing, understand how to position a business online, and how to attract customers that take action and buy a product or service.